The importance of survey design for your online surveys

Today, I received an eMail from the hosts of on online media congress I visited some weeks ago. While the first question just had two options to choose from, the second question (asking how I found out about that congress) already was a multiple choice question with over twenty checkboxes and a bunch of text fields to add further details. I immediately left the survey and I’m pretty sure a lot of other users also did. My opinion for a higher conversion of your online survey: Start with some simple questions that are really easy to answer and consider this as a warm-up, before asking questions that require a much higher level of consideration and involvement from your respondent.

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