Are you also working on a product that depends on 👥 C-side 👥 activity to monetise through 💰 B-side 💰 revenue streams? Nacho Bassino and I discussed this topic in the newest episode of his podcast, which was an awesome experience. 🎙️ Feel free to tune in on Spotify.
The 12 Principles of UX in Motion
Pretty cool article I found yesterday: The 12 Principles of UX in Motion
The 5 Golden Rules of Awesome Customer Support
Great blog post which a colleague of mine found and forwarded to me: The 5 Golden Rules of Customer Support.
- All users are customers
- Your customer took the time
- Your customer is abrasive and demanding
- Your customer doesn’t understand your product
- Your customer doesn’t care about your workflows
10 Tips on how to be an awesome product manager. 5: Write and refine your product documents
You understood the evolution of your product? You informed yourself using different internal sources (departments of your companies such as sales, customer care, support, development, etc.) and external sources (customers, partners, consultants, blogs, newsgroups, forums, product reviews, etc.) to gain information? Congratulations – you now have the necessary understanding of your product, company and customers to make the right decisions. Now, refine your product documents. Define where changes need to be made. Think about what could be improved to make your documents more informative and appealing. Enhance in-life documentation. Also, prepare different documents for different audiences. For users of your product who are beginners and who are not familiar yet with your product, you need very comprehensible documentation, ideally with graphics on how to use the product. Maybe you also want to provide easy step-by-step instructions in your manuals. For users with a high level of know-how and experience, you might want to include more in-depth information to get out even more of your product. More on this topic here http://www.slideshare.net/brainmates/10-tips-on-how-to-be-an-awesome-product-manager
10 Tips on how to be an awesome product manager. 4: Review your product documentation
What are the internal sources that you can get information from? First of all, find existing product documentation – reports, technical documentation, sales documents, manuals for customers, etc. After that, find the current versions – this gives you an interesting view on how the product evolved over the years. Regarding external sources, you can go online and read blogs, newsgroups, forums or product reviews. Then again, talk to your customers. Always keep in mind to never stop researching and learning. More on this topic here http://www.slideshare.net/brainmates/10-tips-on-how-to-be-an-awesome-product-manager
10 Tips on how to be an awesome product manager. 3: Review your KPIs
First of all, think about the right questions – what do you want to measure? Just collecting lots of data is no problem, but does not make sense without further involvement. The question is: What you are going to do with the information you get from your different sources? Make sure you are clear what you want to find our. It is very important to combine your figures with qualitative insights, which you can obtain by talking to customers in general, key users of your product or other departments of your company, e.g. sales, customer care, support, development, etc. This is going to clear your view and make it easier to comprehend how things related. Check if the KPIs of your product are linked up with your jobs KPIs – are they aligned? Always keep track of your KPIs and your different environments, e.g. customers, competitors, partners, etc. More on http://www.slideshare.net/brainmates/10-tips-on-how-to-be-an-awesome-product-manager
10 Tips on how to be an awesome product manager. 2: Use your product
As a product manager, you are the person that has to know the product best. That’s why you need to take your time to use, consume or play with your product – you simply can not replace personal experience. After that, list the features of your product. Find out, what its strenghts are. Also, find out which weaknesses your product has http://www.slideshare.net/brainmates/10-tips-on-how-to-be-an-awesome-product-manager
10 Tips on how to be an awesome product manager. 1: Talk to people
Want to find out more about your business and understanding how it works? Find the right people to talk to and ask the right questions! You can use internal as well as external sources of information. Concerning the internal sources, you can talk to sales, marketing, customer service, engineering, finance or research and development. For the external sources, first of all talk to your customers! Questions that you can raise here: “What are the biggest problems you are facing? Does our product solve all or some of these problems? Why did you buy our product? What do you like most about it? What do you like least about it? If you had the possibility to change one thing about the product, what would it be?” Also very interesting: Talk to your non-customers – why did they decide to not use the product? You can also talk to your partners, suppliers, distributors or journalists http://www.slideshare.net/brainmates/10-tips-on-how-to-be-an-awesome-product-manager
Prototyping in Product Management
Most people nowadays know, what prototyping means – “prototype” is a Latin word and actually means “primitive form”. But why does it help you in developing better products, what are the advantages? First of all, prototyping reduces business risk. By creating such an “early model”, you are able to develop worthy solutions that solve real problems. Also, it is much easier to communicate and demonstrate the solution to the business as you can actually test something that does not only exist on paper. You can also obtain customer feedback at an early stage that helps you to improve the product before launching it. Check out this really interesting read on prototyping in product management http://www.brainmates.com.au/events/prototyping-in-product-management