Attending a Google Analytics and Google Tag Manager training today – offered by Google itself and best of all, free! I can only recommend it, here is an overview of all currently available Google trainings (e.g. Analytics, AdWords, Tag Manager, UX for Mobile, etc.) in Austria: Google Trainings in Austria
I don’t know a lot of people who use Google+. I suppose roughly 10% of my Facebook friends also have a Google+ account and most people I talk to don’t know a lot of other users either. Actually, I thought this was only an “Austrian” or “European thing”, but according to a recent comScore report, the use of Google+ worldwide seems dramatically low: It states that the average number of minutes a user spends on Facebook per month is 405, whereas Google+ is used only 3 minutes per month – which is even lower than MySpaces 8 minutes. The data caused the Wall Street Journal to call Google+ a “virtual ghost town”. Here’s the article on searchenginejournal.com!
Last week I visited the Google Analytics Conference 2011 in Viennas Schönbrunn Palace, which was organized by the SEO/SEM consultants e-dialog, elements.at and webalytics. The event started with an opening keynote from Clancy Childs, who is the EMEA Manager for Google Analytics – very interesting and entertaining. After that, elements.at and e-dialog held their presentations about the V5 of Analytics, its newest features and how to benefit from them in your daily web analytics business. Interesting, but not quite as lively and entertaining as the guys from Google managed to hold their speeches. The closing keynote was held by Trevor Claiborne (@tclaiborne on Twitter), who is a Product Marketing Manager at Google. Being a Product Manager myself, his presentation was the most interesting for me and I really liked it! After that, the audience was able to raise questions at the guys from Mountain View. All in all, in interesting event which I might be attending again next year.
Great guide to Google Website Optimizer on kissmetrics.com that tackles several topics: What is Google Website Optimizer actually? What are the testing variants of A/B testing and multivariate testing and when do you choose which one? Where should you start? Which elements of your site can be tested? How do you set up your tests? First of all, don’t focus on completed sales or sign-ups. Instead of that, rather focus on converting your customers from one step of a desired process to the next one. Little improvements in every single steps will make a huge difference in the end. Identify different elements of your sites (e.g. your header, navigation, links to certain pages, etc.) and test them using a multivariate test. By doing that, you see which element performs best and therefore should be part of the final setting. Also consider creating different visitor segments. Visitors that come to your website using Google search may act different than users that come to your website via direct traffic. Always keep in mind that testing, measuring and defining improvements is just the first part – all of this is useless if you do not bring your findings to life by improving your website regularly and after that, continuing the process by starting to test again. More on this interesting topic here
Google offers (among many other great free tools!) a tool called “website optimizer”, which enables very easy testing of different pages … a must see for those who do not know it yet http://services.google.com/training/websiteoptimizeroverview/2995095/index.html
Helpful software for understanding your visitors and improving conversion: http://www.conversion-rate-experts.com/articles/understanding-your-visitors/