Another interesting read on how to optimize product pages found on www.vertical-leap.co.uk: A product page SEO checklist. But, as in many other cases, this does not only affect your rankings in search engines but also so many other areas such as – helpful and interesting product descriptions is a must that positively affects SEO, usability, user experience, conversion, … and finally, profit http://www.vertical-leap.co.uk/blog/product-page-seo-tips/