Short introduction to SEO that covers five important non-tech ranking factors: First of all, think about the keyword or phrase you want to optimize the page for – every page has its own reason to exist and therefore has to be optimized uniquely. Ensure that every page has a unique title and description tag. Think about the best possible link texts – never ever name a link text “click here”. Update your website regularly, and as mentioned in many posts before: Always write absolutely unique content (now after the Google Panda update more important than ever before) http://www.vertical-leap.co.uk/blog/5-easy-tips-to-improve-website-visibility/